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e-Commerce & Internet

Development of the internet and new communication technologies resulted in revolution in the field of e-commerce. Web-shops, portals, on-line social networks – nowadays both shopping methods and the customer have changed. Companies involved in e-commerce face the following standard tasks: need to reveal customers, draw them, keep them and maximize profit through a series of marketing actions.

The problem is in the overwhelming daily flow of information related to the business: thousands of goods, dozens of thousands of visitors, millions of clicks performed on pages. Manual analysis of such volumes of information and decisions taken on its basis cannot improve sales significantly and increase customer loyalty. To reach the goals and optimize e-commerce processes, one shall be able to find, combine and estimate in combination plenty of factors influencing success.

Advanced analytics gives wide possibilities to improve visit and sales ratios, develop client-focused strategies, bonus and discount programs, update product range, monitor and keep records.

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