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e-Commerce

Task

Most organizations consider web-sites to be an irreplaceable and the most convenient tool for business dealing. Communication with a customer via the Internet allows keeping a lot of interesting and important information: the history and visits to pages, published content, downloaded materials, social bonds, used browsers, IP addresses, etc. It is necessary both to make the best use of the current information and forecast future development of the situation to improve web-traffic and sales.

Solution

Advanced analytics helps to turn “raw” data belonging to owners of Internet resources to a precious knowledge of visitors and customers, their behavior, preferences, purchased goods, etc. The received results and forecast of their dynamics allow to develop more successful marketing strategies, make optimal decisions and reach target goals quicker.

Faunus Analytics offers its own approach to solution of specific tasks relating to web-projects, combining technologies known as Web Mining and means of customer intelligence. The approach consists of the following stages: